Everybody loves this guy, right?
It’s the hottest ad campaign around, yet sales of Old Spice’s Red Zone After Hours Body Wash are actually down 7%. A couple of suggested theories: women are targeted by the ads, but they’re not the ones buying body wash for the men in their lives…and the Old Spice brand is viewed as too old to become trendy again.
Do you buy either theory, or have a better one?
In the meantime, here he is…….
